Employee communications & training
When managers talk (engagingly) to their people, policies work as they are meant to and employees act as effective ambassadors.
Context helps companies train and engage employees on sustainability issues – from company ethics policies, to climate change. We develop innovative internal communications and bespoke training to suit employees at all levels – from senior leadership to the shop floor.
Communications
Sustainability communications cover serious subjects such as climate change and human rights. But that doesn’t mean the messages should be dull.
We help companies create communications that engage, excite and inspire:
- Intranet sites – straight talking, engaging intranet sites on broad sustainability issues and microsites on specific topics, such as ethics or climate change.
- Newsletters - journalistic features on sustainability for in-house magazines.
- Games and quizzes - imaginative interactive ways to capture employees’ attention and help them understand the complex sustainability agenda, especially why it matters to the company and to them.
- Awareness campaigns – multi-channel communications that explain company policies and encourage employees to change their behaviour.
Training
Our “Sustainability 101” training sessions help employees to speak confidently and knowledgeably about sustainable development and what it means to the business.
Whether it’s the CEO addressing a high-profile industry conference, an investor relations representative talking to financial analysts or a brand manager brainstorming with an advertising agency, a working knowledge of the sustainability agenda is critical.
Sustainability 101s are interactive sessions led by senior Context directors and our affiliates Mark Wade (UK) and Lloyd Timberlake (U.S.A.), all highly experienced in working with corporations to develop and enhance sustainability programmes.
Training is available from boardroom to beginners and is always tailored to your company and industry. For more information, please contact Simon Propper (UK) or Peter T. Knight (U.S.).
Case studies
Communicating climate change at Vodafone
Climate change is a key sustainability issue for Vodafone and changing employee behaviour is essential to reducing the company’s climate impact.
We helped create a climate intranet site to engage Vodafone employees and motivate them to be more climate-friendly at home and at work. This included the Vodafone Climate Challenge, an interactive game, that tests employees on their climate knowledge and shows them how to reduce their carbon footprint.
Putting employees in the picture at United Technologies
Good communications don’t have to rely on the written word. We helped United Technologies Corporation, the global technology group based in Connecticut, raise employees’ interest in sustainability issues through a photo competition. Employees submitted photos that captured UTC’s commitment to the environment. The winning entries were widely used and a calendar was produced and distributed internally as well as to customers.
Contact Beckie Herbert for more information about our employee communications services.
Find out more in our new publication CS Excellence in Context.