WPP What does corporate responsibility mean for one of the world’s largest communication services groups? With our help, WPP became the first to respond to this question (in 2002), defining the agenda for the sector. We helped WPP assess its issues, develop its CR policy, establish a CR management team and then report on performance. WPP’s latest CR report, the fourth, predicts new opportunities in advertising as social and environmental issues become more important to consumers. WPP is the only major communication services company that reports on CR and has earned inclusion in the Dow Jones Sustainability Index and FTSE4Good. We help WPP respond to questions raised by socially responsible investors. We are now working with WPP to develop a strategy for managing its supply chain. We recently facilitated a workshop for WPP suppliers to raise awareness of CR issues and to help them comply with WPP’s procurement code.