Stakeholder engagement

Companies need to understand external views and expectations so they can respond appropriately. Nowhere is this more pronounced than in CR, where there are widely different perspectives and expectations of companies. Engagement provides an ear to the ground. It helps companies navigate the complex CR agenda through a better understanding of issues, risks and opportunities. Stakeholder inputs can help to develop strategies, set priorities, and assess the effectiveness of activities and communications. We help our clients to engage with CR stakeholders and opinion formers and to use stakeholder feedback to inform their CR programmes. Engagements may focus on CR reporting and performance or look in detail at a particular CR issue. Our services include stakeholder mapping, facilitating focus groups and workshops, conducting opinion surveys, and distributing targeted communications though our Global CR Who’s Who database of opinion leaders. We also organise multi-client lunches where guests can exchange views and experiences with other CR professionals as well as academics, representatives of NGOs and the media.