| •
Step 1 |
Identification
- We work with our clients to identify and focus on
key issues. We produce the list of issues by consulting
internal and external stakeholders and scanning media
and pressure groups for relevant concerns (see Stakeholder
engagement)
|
| •
Step 2 |
Integration
- We help clients to integrate their CR strategy with
their core business strategy. Areas of alignment and
misalignment between business and CR objectives are
identified and discussed with management. It is essential
that any conflicting priorities between the business
objectives and CR objectives are reconciled. A number
of companies have been criticised for inconsistent
messages between their CR reports and other company
publications, such as annual reports or public affairs
literature. |
| •
Step 3 |
Positioning
– A good strategy provides clarity about the
company’s aims. We help clients decide on what
is appropriate. This may range from leadership to
compliance and may be set at different levels of ambition
for different issues. Broad timescales for achieving
strategic milestones are included. |
| •
Step 4 |
Drafting
– We help our clients draft the strategy
and assist with internal circulation and amendments.
The style and length depends on company culture and
preference. Normally we advise that a strategy contains
less detail than an ‘implementation plan’
but more detail than a ‘policy statement’.
Including information such as who is responsible for
different initiatives and how they are to be funded
is desirable. We can arrange for a draft strategy
to be reviewed by external opinion leaders. |
