| We
advise our clients on who to engage with and how. Different
engagement tasks require different approaches. Our three
approaches can be tailored to any engagement challenge,
from simple one-way information gathering, through a more
detailed survey to dynamic two-way dialogue in a workshop. |
| Surveys:
|
| |
Telephone
surveys provide detailed feedback from relevant experts
and show how a company is perceived by a broad range of
influential groups. We identify opinion leaders with expertise
in social, environmental and ethical spheres, or particular
insight into the relevant industry. We develop a tailored
template of questions covering CR performance and communications.
Our interviewers are experienced CR consultants who can
extract the maximum value from the engagement with the minimum
inconvenience to the interviewees. |
| Focus
groups: |
| |
These
provide a forum for discussion, enabling clients to meet
important stakeholders. Meetings are often held over lunch
at our office or in a private room in a restaurant. We facilitate
the event, using an agreed agenda of questions. This ensures
the client gains the maximum benefit and that the experience
is positive for the guests. We take detailed notes during
the meeting and present the findings to our client. |
| Workshops: |
| |
We
recommend a workshop when a company has a specific strategy
or perspective it wants to expose to external scrutiny.
The external stakeholders are usually experts in the given
field. The engagement is multi-directional, both between
the experts and between the company and the experts. |
| All
our surveys, focus groups and workshops are run by experienced
CR consultants. Our knowledge of the issues is critical
to our clients getting the most from these engagements. |
| Latest
examples: |
|
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|
We ran a series of four focus groups in London, Brussels
and Washington DC to gather stakeholder feedback on Vodafone’s
CR reporting and performance as part of their AA1000 assurance
process. We are now running a series of issue-specific stakeholder
workshops to help Vodafone assess and improve its CR strategies
and interact with relevant experts. |
|
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|
For
the last two years we have conducted an annual survey of
50 global CR opinion leaders for GlaxoSmithKline (GSK).
The findings have helped GSK improve the effectiveness and
transparency of their online CR report and supported decision-making
on social, environmental and ethical issues. |
